Represent Global is an exclusive Business Development firm composed of three highly accomplished experts, each bringing decades of international experience at the highest level of the European automotive sector.

Wat we offer you—as an Asian manufacturer—is a tailored engagement model:

  • the flexibility to collaborate with one, two, or the full team, depending on your strategic ambitions
  • our involvement is precisely calibrated, dedicating senior-level expertise in alignment with your objectives. We allocate a fraction of our time to you, per your needs and in function of the collaboration agreement you’d like to close with us

Martin Evers

Founder of Represent Global (2020)
Valencia, Spain

    • Multilingual: Spanish, Portuguese, Dutch, English
    • Engineering background
    • Extensive international career across Procurement, Logistics, and Business Development roles within the automotive sector (OEMs / Tier 1 / Tier 2)
    • Over six years of proven success supporting Asian (primarily Indian) Tier 1 & Tier 2 suppliers in their international expansion
    • Specialized in new customer acquisition across Europe, as well as Mexico and South America
    • Former procurement leader at Tenneco and Chrysler Jeep

Stefano Barra

Partner (since 2021)
Turin, Italy

  • Multilingual: Italian, French, English
  • Engineering background
  • Decades of proven track record in Business Development, Sales, and Key Account Management roles within leading multinational companies
  • Broad category expertise: metal components, plastics, rubber, and beyond
  • Also experienced in Quality management
  • Former Sales leadership roles at Norma, Hutchinson, and BOA

 

Chris Balmer

Partner (since 2026)
Lancaster, UK

  • University degree of Swansea University (Double Honours)
  • Over 17 years’ experience in Business Development, Sales, and Key Account Management within industrial and manufacturing sectors
  • Specialized in building long-term partnerships with OEMs and Tier 1 clients, supported by strong expertise in global account strategy and value-based selling
  • Key customers include OEMs such as Nissan, BMW, Lotus, Toyota, and JLR, as well as Tier 1 suppliers including Tenneco, Faurecia, Marelli, Eberspaecher, DSM, Collins & Aikman, Sango, and Dinex
  • Previously held senior commercial roles delivering sustained revenue growth and strategic market expansion
  • Former Director at Owens Corning and STS Manufacturing among others

 

Your Strategic Advantage

Three profiles. One objective:
To form a Business Development team with true C-level credibility – your strategic partner to successfully acquire new customers on the European market.

CONTACT US!